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        PRODUCT OVERVIEW

 

 

In just 3 weeks, we have contracted 6 apartments from $1.45M to $3.6M which are all local purchasers. The development has seen some major uplift in its single level floor plates, boutique exclusive nature

and also the address of 4005/4006 postcode.

 

 

 

 

 

 

        EXECUTION

 

 

The campaign was an unmitigated success and a unique take on traditional branding exercises. Penthouses and other boutique luxury homes are continuing to sell well, recording over $10 million in recent sales.

 

 

 

 

        STRATEGY

 

 

Focussing on the exclusivity of this New Farm offering, a campaign was developed around the personification of the development. New Farm's new hub of social life was given a feminine persona, a driving vision that resonated with the target market. The personality of Zahra was aligned with other powerful women; designers, directors, executives and artists, to further appeal through a digital and traditional media campaign.

 

 

 

 

 

 

 

 

 

 

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